Affiliate Compliance 101 panel from Affiliate Summit West 2007, which took place January 21-23, 2007 in Las Vegas, NV.
- John Engler, Vice President, UnsubCentral (Moderator)
- James J. Fosina, President and CEO, Fosina Marketing Group
- Jennifer Leuer, VP Strategic Asset Assurance, Experian Interactive
Insight, guidelines and a complete view of compliance from both the advertiser and publisher sides of the table, including how affiliate email practices can affect the reputation, image and deliverability rates of a merchant.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Video: Affiliate Compliance 101
This post originally appeared on the Affiliate Marketing Blog by Shawn Collins
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